Folio Category

3D & Animation

Client Name

Tootsie Roll Worldwide Ltd.


Confectionery - Retail

Services Provided

Animation Design & Production

More Information

Tootsie Roll is the world's largest lollipop supplier - producing 20 million Tootsie Pops every day! The original "How Many Licks?" television commercial appeared in 1970, and since then Tootsie Roll has produced a number of famous and memorable TV ads. The well-known Tootsie Pop commercial and storyline has become part of American culture. The company needed to reinvigorate the brand to increase recognition and sales among a new generation of children.

BC Group had to consider history and brand recognition to play off the commercial's popularity while bringing the design up-to-date. We recreated the original classic TV spot into a fully animated, modern version, which works as a 30-second and a 15-second spot, in English, Spanish, and Korean.

BC Group delivered creative strategy and design to reinvigorate the beloved television commercial, and our team of animators did comprehensive research and brainstorming to develop the storyboard and style that would best recreate the new and improved TV spot. By retaining the integrity and story of the original Tootsie Pop commercial but updating the inquisitive boy, Mr. Turtle, and Mr. Owl with vibrant 3-D animation, BC Group enhanced the commercial's style and attitude to resonate with children in today's marketplace.

"How many licks" fun facts:
A group of engineering students from Purdue University recorded that their licking machine, modeled after a human tongue, took an average of 364 licks to get to the center of a Tootsie Pop. They tried the same licking test on 20 volunteers and found that the average licks to the center were 252 licks.

A chemical engineering doctorate student from the University of Michigan recorded that his licking machine required an average of 411 licks per Tootsie Pop.


"We have enjoyed the relationship, the creativity and the work that Bergey Creative Group has done for us. They have worked closely with us to develop new products, packaging and advertising that we have introduced internationally which are now working their way into the U.S. Our U.S. group is also quite interested in the TV commercial they developed for the Fluffy Bubble Stuff. If other companies enjoy being taken for granted, seeing mediocre proposals that will generate little or no interest and waiting for finished products, they should stay where they are; Bergey Creative Group is not for them."

Brian Smith
Tootsie Roll Worldwide, Ltd.